InsightMe: Raising Awareness of Conveyed Personality in Social Media Traces

Users’ persistent social media contents like posts on Face-book Timeline are presented as an “exhibition” about the person to others, and managing these exhibitional contents for impression management needs intentional and manual ef-forts. To raise awareness of and facilitate impression man-agement around past contents, we developed a prototype called PersonalityInsight. The system employs computa-tional psycholinguistic analysis to help users visualize the way their past text posts might convey impressions of their personality and allowed users to modify their posts based on these visualizations. We conducted a user study to evaluate the design; users overall found that such a tool raised aware-ness of the fact and the ways personality might be conveyed through their past content as one aspect of impression man-agement, but that it needs design improvement to offer action-able suggestions for content modification, as well as careful thinking about impression management as one of many val-ues people have about their